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Top 10 Email Marketing tips for Sydney businesses

1.Mingle with the Right People

A Permission-based list of contacts built by yourself always yields the best results, since you’ll be sending content that’s relevant and interesting to them.

  1. Get To Know your Subscribers

It’s important to identify and segment groups of subscribers with similar interests so you can appeal to and accurately target their specific wants.

  1. Keep it Clean

Avoid getting a bad sender reputation by regularly removing blocked, bouncing, duplicate and fake email addresses.

  1. Design Mobile Friendly Emails

Go for high quality, to-the-point design that highlights a clear call to action, and optimize your emails for the small screen.

  1. Sassy Subject Lines

A subject line distills the essence of an email in an inviting way. Think about what the objective of your email marketing programs is and make sure you trigger their curiosity.

  1. Test, Test and Test Again

Run A/B split tests on a small group of recipients before sending to the full list, to see which variants will produce the best results and drive more responses.

  1. Send at the Right Time

Send the right message at the right time. Optimize your sending schedule by grouping individuals who habitually open at specific times or on certain dates.

  1. Send Regularly

Don’t risk increasing your bounce rate by waiting too long. To keep your list current, send out your email at least once every 90 days.

  1. Don’t Spam

You don’t want your subscribers to look for the “report spam” button, so make it obvious and easy to unsubscribe

10. Partner up with a Pro

Your email service provider takes care of the heavy-lifting for bulk email sending. Start by finding an ESP that is best fit for your business.

Or You can always call us regarding your email marketing campaign. We deliver 20% open rates and 3% Click rate.

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Top 10 SEO tips for Small business Websites

01. Keyword Research

Determine your Top keyword per page – Select similar Secondary or long tall keywords to support those items. These keywords should be selected based of search volume, difficulty, current ranking and budget limitations

Top free keywords Research Tools: Google Adwords, Word tracker, Trellian, SEOBook, SEMrush

02. Basic On – Page SEO

Make sure target keyword is frist in your meta title tag and included in your meta description and header tags in each page. Also, include a clear call to action your meta data this information helps your site convert.

The use of your keywords is essential, but be sure not to overlook the value of using related keywords, the user experience and the depth and value of the content

03. Simple, Fresh Content

Keep your content simple enough for your users to understand and navigate and be sure to update it often. Install a blog, article directory or some other way for you to update your site frequently. Included your target keywords in your content.

Be sure to avoid a large amount of duplicate content (Content copied from another source) Enhance the user experience by offering content enriched with your knowledge of the subject of your website. Guest Bloggers are also another great way to get regular, fresh content.

04. Sitemap

Make sure you have a clean website navigation and you create a website XML sitemap that you can submit to the search engines. It’s nice to have a designed copy installed on your website.

Free site map generators include:

XML – Sitemaps.com

Website Analytics: Sitemap.im, Snapsitemap.com, freesitemapgenerator.com, web – site-map.com. once generated, submit it through Google Webmaster Tools

05. Website Analytics.

Google Analytics are free and allow you to install code on your website that tracks your traffic and gives you insights into your website that help you with a more targed website marketing campaign.

Your server will also offer a limited amount of analytic data.

06. Images, Video and Branding

Who you are and your unique offers are what set you apart from your competition. Be sure you have a solid brand image and you support it with images, video and other opportunities to use your logo and name (Business cards, e-mail Signature, Social media profiles, print work, invoices, etc).

When using YouTube, be sure to brand your channel, write a unique description with your keywords and URL, add links to your other social media profites, and encourage participation.

07. Marketing

You have a great website, now you need traffic! By using your keyword strategy to drive targeted website traffic, you ned to build links to your website and support your organic rankings in the search engines for increased online visibility

You need a nice variety of text links, social media links, content embedded links and viral marketing links. Different amounts and variations will work best for your site/niche and these are many places to get best links.

08. Social Media

You can’t put all your eggs in one basket. By creating and managing social profiles for your company and brand, you allow people to find  you from other popular websites

Facebook, Twitter, YouTube, Flickr, LinkedIn, Google+, etc.

09. Benchmarking and Tracking

You should know where you are so you can track your progress. You should benchmark important variables such as keywords rankings, Google PR, MozRank, number of indexed pages, number of indexed links and traffic stats in Google Analytics.

10. Hiring a Professional for Help

An SEO Consultant who manages your marketing can set goals, benchmarks and track your analytics and marketing performance metrics to ensure you have a solid marketing strategy that converts.

At Don Hesh SEO and Digital Marketing, We provide the most comprehensive SEO solutions. Click Here to contact us.

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Why is Good SEO Expensive?

Most of my new clients keep asking me, Why is Good SEO expensive? Are you guys need to buy expensive SEO software, Can you do a cheap SEO package for me?. Here we go, these are the reasons, why search engine optimisation is expensive. It takes TIME.  So much time. simply TIME = MONEY.
COMPETITION

  • Search is a zero sum game. If you rank better, someone else ranks worse.
  • Competitors aggressively reinvest profits, if you invest less than they do, you need a better strategy to catch up.
  • Even if you invest the same amount as the current leader, you still need a better strategy to catch up with their lead.

LANDSCAPE

  • Each keyword is unique. Some keywords are localized, others have e – commerce ads, and others have bigger AdWords adas.
  • The potential return of organic search depends on the layout of the result page.
  • Some variables are hard to influence without money. On a keyword like “car insurance” some of the largest advertisers might spend nearly $1 billion a year on marketing. That drives brand – related searches & improves user engagement, which Google counts as a signal of quality.

REACTIVE VS PROACTIVE

  • Great SEO plans for the future. Google has done many large updates that millions of websites
  • If you ride too close to the limits, then you are more likely to eventually get hit.
  • Ex-post-facto issues. Things that might be considered fine today might not be considered fine many years down the road. Clean up costs can be substantial. In many case the cost of cleaning up a penalty is far greater than the cost of starting over building from scratch.

SCALING SERVICES

  • Stretching small budgets requires short cuts. Those short cuts often mean riding close to the limits, which can work great in the short – term but at great risk in the long-term.
  • Factory lines lead to trouble. The more an SEO process is scaled the more it is likely to be factory line styled. And that makes it more likely to have footprints.
  • If & when any particular site gets hit, many such sites will get hit at the same time.

TRACKING PERFORMANCE

  • Google holds back performance data.
  • For a decade search engines provided keywords in their referrers. Over the past couple years Google has held back more and more organic search data.
  • Google provides that same data to advertisers. If you can afford AdWords, you get much better performance data.
  • Performance can be lumpy. Due to opaque algorithms & large algorithmic updates, it can be hard to predict the precise impact of any specific change, especially far out into the future, when the algorithms will be significantly different.

Source : http://www.seobook.com/learn-seo/infographics/great-seo.php

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SEO Starter Guide and Feed the Bot

These days many traditional and new marketing guys are trying to learn SEO (Search Engine Optimization).  Most people ask me how I got to know all these SEO secrets.   First things first, There are no secrets in SEO, It’s all about update your knowledge when Google algorithm changes. My first advice is downloading Googles Search Engine Optimization Starter Guide. Google always update this SEO starter guide.   This is the table of content of the Google SEO starter guide.

SEO Basics

Create unique, accurate page titles

Make use of the “description” meta tag

Improving Site Structure

Improve the structure of your URLs

Make your site easier to navigate

Optimizing Content

Offer quality content and services

Write better anchor text

Optimize your use of images

Use heading tags appropriately

Dealing with Crawlers

Make effective use of robots.txt

Be aware of rel=”nofollow” for links

SEO for Mobile Phones

Notify Google of mobile sites

Guide mobile users accurately

Promotions and Analysis

Promote your website in the right ways

This book comes with small but very useful Tips. Here are some of my favorites

  • For navigation, the focus should be on simplicity and ease of use!
  • Improving content and services should be a priority, regardless of the type of website!
  • Both users and search engines like anchor text that is easy to understand!
  • Learn how to optimize images on your site!
  • Make sure your mobile site is properly recognized by Google so that searchers can find it.
  • If you think reading is not for you. Use http://www.feedthebot.com/ this is the Single and most comprehensive tool to see your website is following Google Webmaster guidelines or not.
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Social Signals and it’s impact for SEO and Search engine rankings in 2014 – infographic

So what are these social signals? If you are  a SEO consultant or someone in SEO game, by now, you should have realised the significance of Social Signals for SEO.

Social signal are simply the links from social websites. However not all social websites are counted as bases for  Social signals. If you create a link from Digg or similar Social bookmarking sites, those links are counted as back links. Therefore here are the list of powerful social signals can be help to improve your rankings. However Google keep saying they never give any advantage for links coming from social sites.

What are the social Signals. 

  • Facebook shares
  • Facebook Likes
  • Tweets
  • Re-Tweets
  • Google Plus Likes
  • Google Plus Shares.
  • + Links form other popular Social networking Sites

Below Infographic is a great proof and detailed guide to Social Signals and it’s impact for the SEO in 2014.

How Social Signals Impact Search Engine Rankings

Courtesy of: Quick Sprout

Pros and Cons of Social Signals

Pros

  • Fastest way to get your Google page rank and Higher search traffic.
  • No need to spend big money, as long as you produce good content.

Cons

  • It is a temporary solution, You will loose your ranking as soon as your website stop getting social signals. Therefore you have to keep pumping Social Signals to your site.

Tip! Be careful, always use the correct way of sharing your content on Social networks. There are so many ways you can generate traffic from social networks. Using Facebook Ads can be a more effective and white hat method to get signals from social sites. There are some other ways too, But I’m not going to mention them here. As sooner or later Google will track Signals coming from Bots and penalised websites soon.

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Five SEO Techniques That Are Going to knock down Your Site

As the Google programmers continue to become more and more leery to the clever keyword usage that give SEO experts an edge on those rankings, it becomes more difficult to trick the system. Many common techniques that seem legitimate might actually be hurting your website’s exposure. Here are a few SEO tips to help you to get yourself back at the top of those search engine rankings.

Overuse of Guest Bloggers

Nothing will fuck up your rankings faster than putting all of your eggs into the guest bloggers basket. When SEO consultants began advising that keywords should be used here as often as possible, many websites began to spam their blogs with phony posts stuffed with keywords. Needless to say, when Google caught on, it began to highly scrutinise guest blogs in their algorithm.

Content is your most important tool

While links may be of great benefit to acquiring hits for your site, it is important to remember that your content is what the Google algorithm weighs most heavily in its rankings. Many studies have shown that link backing is, in the long term, mathematically inefficient at generating a high DA score.

Keyword stuffing

This one should be obvious. It seems that many beginner web page designers are still making the oldest mistake in the SEO book. The best way to use keywords in your content is to distribute them evenly and make sure that they are relevant to the content that is surrounding them. For example, you wouldn’t want to repeatedly use the phrase “deep sea diving” on a page that is about how to cook a steak.

Links Are Complex

When it comes to links and how Google uses them to determine your websites relevance with respect to other websites, the thing to keep in mind is that the quality is always more important than quantity. Consider the traffic source of the links that connect to your site and how the SEO quality of those sites fares with respect to yours. If you find that you have dead links or links from sites with little traffic, they may be hurting you more than they are helping.

Don’t Use Optimised Anchors

Hold on a minute, what are optimised anchors? The idea behind optimised anchors is that you can post a link to another one of your pages that utilises its own set of keywords that are then shared with your host page. Google does not incorporate anchored text into its algorithm.

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How does Google AdWords Auction work – infographic

how does google adwords work
how does google adwords work

Source : http://www.wordstream.com/articles/what-is-google-adwords

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How to Minify CSS and Minify JavaScript on your WordPress site in five minute

Page Speed is one of the major facts on SEO these days. Especially when it’s come to WordPress websites, most developers and site owners find hard to speed up the web sites according to Googles Page speed insight recommendation. Earlier I wrote an article about How to Leverage browser caching and Enable compression using two simple plugins. If you want you can read this article here. After you fixed Caching and compress issues, next two big issues you have to face is Minify CSS and Minify JavaScript. This is something plugin can’t fixed, most of the times. However, Google has a quick fixed for these issues and many more issues with your site. It’s called PageSpeed Insights Browser Extensions; you can install this extension to your Google Chrome or Firefox browsers. https://developers.google.com/speed/pagespeed/insights_extensions This extension will help you to identify all the loading speed issues on your WordPress website.

How to Minify CSS and Minify JavaScript ?

Just follow these steps.

  1. Install PageSpeed Insights Browser Extensions
  2. Go to your website
  3. Open the extension
  4. Press “START ANALYZING”
  5. Click Minify JavaScript on the left sidebarMinify JavaScriptMinify JavaScript
  6. Then you can download the optimized JavaScript file already prepared by Google extension.
  7. Just overwrite the file with the new file
  8. You’re done!

If you should have any question regarding this, please do not hesitate to ask by leaving a comment.

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How to find your competitors Google AdWords Performances using Auction insights report

Yes, it is possible to generate a report showing the performance of your competitors Google AdWord. Most Google AdWords Consultants never show this report unless you’re on top.

The report name is Auction insights report. You can easily generate this report by going to your Google AdWords campaign and following below steps.

How to generate Google Adwords Auction Insight Report
How to generate Google Adwords Auction Insight Report

What is Auction report and why is it important?

Auction insights reports shows the percentage of your impressions (How many times you’re Ad is showed in Google) comparing to your competitors impressions for the same keywords.

Sample Auction Insight Report
Sample Auction Insight Report

If your Ads not sharing at least 25% of impressions. It’s time to contact experienced AdWord Consultant or change your AdWords Agency. However here is one of my clients Auction Insights Report.

As you can see, my client shares the 63.37% of all impressions. We are competing with big banks and Big marketing budgets, however with my experience and constant optimisation; I managed to put all the Banks and Big companies out of the water.

How you can get the same results?

Most companies and small businesses in Australia spend thousands of dollars thinking, they know it better. However you need to do only two things. One is a “Do” and other one is a “Don’t”.

Do: Research your keywords

This is the hardest part, Keyword research required more experience, Business knowledge and common sense. I always get in to customers boots and think, “What would they type to search for my products or services?” and I create a list of every possible keyword.

Don’t: Never Ever use Broad match for keywords

Yes, you can use Board match, if your company got million dollar marketing budget. I will give you an example, why I never using Board match. In 2010 I configured a campaign for an Invoice Factoring company and I use keyword “Factoring Australia” in Board match. After few days I realised that, our Ads appears when people search for “Xfactor Australia”. So, now you can imagine how much money you can lose by using Board Match keywords.

I’m not saying. Board Match is just a Scam, there are situations you have to use board match, like Brand awareness campaigns. However, if you running small business and need high ROI, you shouldn’t use Board Match.

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WordPress Plugins to increase Google Page Loading Speed

Page speed is one of the main elements of Google’s algorithm. If your website getting more time to load, you are likely to rank lower in Google Search Results.

How do I check my site Speed?

There are so many websites to check your site speed, however I recommend Googles Page speed insights
http://developers.google.com/speed/pagespeed/insights/
This Tool gives a detailed analysis of your website for both Mobile and desktop browsers.
Eventually every WordPress site gets three common errors from this report. These errors are,
Leverage browser caching
Optimize images
Enable compression

All together these errors reduce your Page speed by 30%. So how to get this speed back without any coding?

Yes, there are plugins for all these errors. You can install these plugins and start gaining 30% page speed immediately. All three plugins are FREE to use.
Page Speed Error: Leverage browser caching
Plugin Name: Leverage Browser Caching Ninjas
Plugin Download Link: http://wordpress.org/plugins/leverage-browser-caching-ninjas/

Page Speed Error: Optimize images
Plugin Name: Prizm Image
Plugin Download Link: https://wordpress.org/plugins/prizm-image/

Page Speed Error: Enable compression
Plugin Name: GZip Ninja Speed Compression
Plugin Download Link: http://wordpress.org/plugins/gzip-ninja-speed-compression/