How do I know if an SEO consultant is any good?
Selecting the right SEO consultant can be a challenging task. Many will make promises they can’t possibly deliver or refuse to communicate realistic expectations. Google offers a useful guide that describes key questions to ask your SEO consultant, here are a few of them:
Can they show you any previous projects where they’ve successfully delivered results? You want to know they can deliver on their promises. Assessing their experience is a great way to get a feel for how they work and what they’re able to achieve.
Are they offering you guarantees on the ranking of your website? It’s not possible to guarantee a #1 ranking on search engines, particularly Google. Any SEO consultant that does this is probably not being transparent with you.
Have they communicated the results they expect for your website? Overnight results are scarce and unrealistic. SEO is a long-term investment that takes time, and SEO consultants should offer you a realistic view of what they expect to achieve.
Are they transparent about the SEO techniques they use? Google’s webmaster guidelines approve only ‘white hat’ strategies. Any consultants that mention black hat or grey hat techniques should be avoided.
Do they have specific experience in your industry and geographic location? SEO consultants will typically specialise in a few industries, learning strategies that work best for each type of business and location. Finding a consultant that has produced results for similar businesses to yours is a great sign.