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Top 10 Email Marketing tips for Sydney businesses

1.Mingle with the Right People

A Permission-based list of contacts built by yourself always yields the best results, since you’ll be sending content that’s relevant and interesting to them.

  1. Get To Know your Subscribers

It’s important to identify and segment groups of subscribers with similar interests so you can appeal to and accurately target their specific wants.

  1. Keep it Clean

Avoid getting a bad sender reputation by regularly removing blocked, bouncing, duplicate and fake email addresses.

  1. Design Mobile Friendly Emails

Go for high quality, to-the-point design that highlights a clear call to action, and optimize your emails for the small screen.

  1. Sassy Subject Lines

A subject line distills the essence of an email in an inviting way. Think about what the objective of your email marketing programs is and make sure you trigger their curiosity.

  1. Test, Test and Test Again

Run A/B split tests on a small group of recipients before sending to the full list, to see which variants will produce the best results and drive more responses.

  1. Send at the Right Time

Send the right message at the right time. Optimize your sending schedule by grouping individuals who habitually open at specific times or on certain dates.

  1. Send Regularly

Don’t risk increasing your bounce rate by waiting too long. To keep your list current, send out your email at least once every 90 days.

  1. Don’t Spam

You don’t want your subscribers to look for the “report spam” button, so make it obvious and easy to unsubscribe

10. Partner up with a Pro

Your email service provider takes care of the heavy-lifting for bulk email sending. Start by finding an ESP that is best fit for your business.

Or You can always call us regarding your email marketing campaign. We deliver 20% open rates and 3% Click rate.

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