If you own a website, you are probably looking for ways to draw people to it so that you can share your content with them. However, this can be difficult because Google looks at over 200 items when it is determining how to rank websites. This can make it nearly impossible to find the right combination of things that will improve your rankings over those of your competitors.
However, there is a simple path that you can follow to help improve your chances of having the perfect page that Google will pick up in a heartbeat. Below, you will find the items that you need to include on your page as well as how to set it up so that you will receive Google’s approval and that of the other search engines as well.
The first step is to use URL extensions that are SEO-Friendly. Avoid using extensions that are extremely long and confusing.
You should also focus on your title. There is a certain pattern that works best when you are looking to SEO optimise your page:
- Should be under 55 characters
- Use a target keyword
- Wrap it in an H1 tag
Next, remember that images, pictures, videos, gifs, etc. are your friends. Use them well and use them wisely.
You should also make sure that you link to sites that are an authority in the niche that you are looking to reach and make sure to put your keyword in the first 100 words of your text. When it comes to keywords, you should use a variety of related keywords as well. Never stick with only one.
For those who have original images, it is vital that you optimize both the file names and the ALT tags so that they include keywords. This has been shown to increase traffic to websites by a substantial amount.
Loading speed is also an important factor when it comes to bringing more people to your website. The faster that your website loads, the better experience your visitors will have. This also means that they will be more likely to return in the future as well. Google PageSpeed is a simple tool that you can easily sign up for that will speed up your page load time.
In this day and age, you should also never forget about social media. Make sure that your website is designed so that it can easily be shared with others. This will make it more popular and will naturally bring more people to your site.
Word count for your site is also an important factor. It is estimated that the majority of websites that find themselves on the first page of Google search have over 2000 words of content on their pages. While this is the most common, keep in mind that the actual word count that is best for your site may vary depending on the industry that you are a part of.
Finally, make sure that you adapt your site so that it will work well on mobile devices as well. Many people are beginning to use smartphones and tablets to view their favorite pages and this is very important to the success of your website.
These tips all provide you with a way to fully optimize your website so that Google will move it up in the search rankings. If you are careful to make sure your website meets the requirements listed above, there should be no reason that you should not see your page move up in the search results.