01. Keyword Research
Determine your Top keyword per page – Select similar Secondary or long tall keywords to support those items. These keywords should be selected based of search volume, difficulty, current ranking and budget limitations
Top free keywords Research Tools: Google Adwords, Word tracker, Trellian, SEOBook, SEMrush
02. Basic On – Page SEO
Make sure target keyword is frist in your meta title tag and included in your meta description and header tags in each page. Also, include a clear call to action your meta data this information helps your site convert.
The use of your keywords is essential, but be sure not to overlook the value of using related keywords, the user experience and the depth and value of the content
03. Simple, Fresh Content
Keep your content simple enough for your users to understand and navigate and be sure to update it often. Install a blog, article directory or some other way for you to update your site frequently. Included your target keywords in your content.
Be sure to avoid a large amount of duplicate content (Content copied from another source) Enhance the user experience by offering content enriched with your knowledge of the subject of your website. Guest Bloggers are also another great way to get regular, fresh content.
Make sure you have a clean website navigation and you create a website XML sitemap that you can submit to the search engines. It’s nice to have a designed copy installed on your website.
Free site map generators include:
XML – Sitemaps.com
Website Analytics: Sitemap.im, Snapsitemap.com, freesitemapgenerator.com, web – site-map.com. once generated, submit it through Google Webmaster Tools
05. Website Analytics.
Google Analytics are free and allow you to install code on your website that tracks your traffic and gives you insights into your website that help you with a more targed website marketing campaign.
Your server will also offer a limited amount of analytic data.
06. Images, Video and Branding
Who you are and your unique offers are what set you apart from your competition. Be sure you have a solid brand image and you support it with images, video and other opportunities to use your logo and name (Business cards, e-mail Signature, Social media profiles, print work, invoices, etc).
When using YouTube, be sure to brand your channel, write a unique description with your keywords and URL, add links to your other social media profites, and encourage participation.
You have a great website, now you need traffic! By using your keyword strategy to drive targeted website traffic, you ned to build links to your website and support your organic rankings in the search engines for increased online visibility
You need a nice variety of text links, social media links, content embedded links and viral marketing links. Different amounts and variations will work best for your site/niche and these are many places to get best links.
08. Social Media
You can’t put all your eggs in one basket. By creating and managing social profiles for your company and brand, you allow people to find you from other popular websites
Facebook, Twitter, YouTube, Flickr, LinkedIn, Google+, etc.
09. Benchmarking and Tracking
You should know where you are so you can track your progress. You should benchmark important variables such as keywords rankings, Google PR, MozRank, number of indexed pages, number of indexed links and traffic stats in Google Analytics.
10. Hiring a Professional for Help
An SEO Consultant who manages your marketing can set goals, benchmarks and track your analytics and marketing performance metrics to ensure you have a solid marketing strategy that converts.
At Don Hesh SEO and Digital Marketing, We provide the most comprehensive SEO solutions. Click Here to contact us.