Why do you need a Social media calendar

Yes, you can’t ignore it any more. Social Media. the simple two words can increase your sales from 200%. So why you need a Social media calender? Here is a new infographic from My  mate, Neil Patel. He is one of the crazy SEO and Social media gurus in the world. According to him 75% marketers seen increase in their web traffic after spending around 6 hours per day on Social Media. However, In my opinion Social media is not for B2B businesses, If you are targeting consumers directly social media can me a gold Chanel to get new sales.

Facebook is keep changing their algorithm to increase the Facebook Ads revenue. However It is a still cheaper way to get more sales than using Google AdWords. I hope below infographic will help you to create your Social Media Calender and streamline social media marketing campaign.

Why You Need a Social Media Calendar and How to Create One

Courtesy of: Quick Sprout


Creating the Perfect SEO Optimised Page

If you own a website, you are probably looking for ways to draw people to it so that you can share your content with them. However, this can be difficult because Google looks at over 200 items when it is determining how to rank websites. This can make it nearly impossible to find the right combination of things that will improve your rankings over those of your competitors.

However, there is a simple path that you can follow to help improve your chances of having the perfect page that Google will pick up in a heartbeat. Below, you will find the items that you need to include on your page as well as how to set it up so that you will receive Google’s approval and that of the other search engines as well.

The first step is to use URL extensions that are SEO-Friendly. Avoid using extensions that are extremely long and confusing.

You should also focus on your title. There is a certain pattern that works best when you are looking to SEO optimise your page:

  • Should be under 55 characters
  • Use a target keyword
  • Wrap it in an H1 tag

Next, remember that images, pictures, videos, gifs, etc. are your friends. Use them well and use them wisely.

You should also make sure that you link to sites that are an authority in the niche that you are looking to reach and make sure to put your keyword in the first 100 words of your text. When it comes to keywords, you should use a variety of related keywords as well. Never stick with only one.

For those who have original images, it is vital that you optimize both the file names and the ALT tags so that they include keywords. This has been shown to increase traffic to websites by a substantial amount.

Loading speed is also an important factor when it comes to bringing more people to your website. The faster that your website loads, the better experience your visitors will have. This also means that they will be more likely to return in the future as well. Google PageSpeed is a simple tool that you can easily sign up for that will speed up your page load time.

In this day and age, you should also never forget about social media. Make sure that your website is designed so that it can easily be shared with others. This will make it more popular and will naturally bring more people to your site.

Word count for your site is also an important factor. It is estimated that the majority of websites that find themselves on the first page of Google search have over 2000 words of content on their pages. While this is the most common, keep in mind that the actual word count that is best for your site may vary depending on the industry that you are a part of.

Finally, make sure that you adapt your site so that it will work well on mobile devices as well. Many people are beginning to use smartphones and tablets to view their favorite pages and this is very important to the success of your website.

These tips all provide you with a way to fully optimize your website so that Google will move it up in the search rankings. If you are careful to make sure your website meets the requirements listed above, there should be no reason that you should not see your page move up in the search results.



Our quick guide to SEO tips and tricks.

  • Proper Keyword Research is most important for driving traffic.
  • Think beyond I mean planning for long time business, so stay away from black hat method or quick one.
  • Tittle of the Blog Post should be decided after using Google Keyword Planner.
  • Don’t forget to write in depth details content for long time traffic from search engines.
  • Promote your each and every Blog Post, Killer away, I mean use Facebook and other social medias like Redit, Stumble Upon etc.
  • Start building links from top websites or blogs, refer my blog post for building real high quality links for blog.
  • Write Details URL Structure for the blog post.

High Quality Link Backlinks Guide

  • Comment on top Blogs on your Niche but with a schedule from 5 to 10 quality comments daily.
  • Create Profile on Pinterest , Twitter, TED, Bubblews like websites, those allow you to add your website.
  • Write quality blog posts on top blogs
  • Buy old domain name those having ton of backlinks.
  • Use Question and Answers website for building backlinks but don’t spam.
  • Use document sharing website like slide share .net, docstoc , scribd etc.
  • Write quality articles always for getting black link naturally but it is really hard to get in the beginning.
  • Create videos on hot topics and share on YouTube and let your blog URL, in the description part.

SEO Tools to Used for Better SEO

  • All in one use Google webmaster Tool.
  • Install Google Analytics to measure traffic flow of your blog.
  • Use for checking competitor backlinks.
  • org you can also use for checking competitors backlinks.
  • Use Google Keyword Planner for Keyword search

Top 10 Email Marketing tips for Sydney businesses

1.Mingle with the Right People

A Permission-based list of contacts built by yourself always yields the best results, since you’ll be sending content that’s relevant and interesting to them.

  1. Get To Know your Subscribers

It’s important to identify and segment groups of subscribers with similar interests so you can appeal to and accurately target their specific wants.

  1. Keep it Clean

Avoid getting a bad sender reputation by regularly removing blocked, bouncing, duplicate and fake email addresses.

  1. Design Mobile Friendly Emails

Go for high quality, to-the-point design that highlights a clear call to action, and optimize your emails for the small screen.

  1. Sassy Subject Lines

A subject line distills the essence of an email in an inviting way. Think about what the objective of your email marketing programs is and make sure you trigger their curiosity.

  1. Test, Test and Test Again

Run A/B split tests on a small group of recipients before sending to the full list, to see which variants will produce the best results and drive more responses.

  1. Send at the Right Time

Send the right message at the right time. Optimize your sending schedule by grouping individuals who habitually open at specific times or on certain dates.

  1. Send Regularly

Don’t risk increasing your bounce rate by waiting too long. To keep your list current, send out your email at least once every 90 days.

  1. Don’t Spam

You don’t want your subscribers to look for the “report spam” button, so make it obvious and easy to unsubscribe

10. Partner up with a Pro

Your email service provider takes care of the heavy-lifting for bulk email sending. Start by finding an ESP that is best fit for your business.

Or You can always call us regarding your email marketing campaign. We deliver 20% open rates and 3% Click rate.


Top 10 SEO tips for Small business Websites

01. Keyword Research

Determine your Top keyword per page – Select similar Secondary or long tall keywords to support those items. These keywords should be selected based of search volume, difficulty, current ranking and budget limitations

Top free keywords Research Tools: Google Adwords, Word tracker, Trellian, SEOBook, SEMrush

02. Basic On – Page SEO

Make sure target keyword is frist in your meta title tag and included in your meta description and header tags in each page. Also, include a clear call to action your meta data this information helps your site convert.

The use of your keywords is essential, but be sure not to overlook the value of using related keywords, the user experience and the depth and value of the content

03. Simple, Fresh Content

Keep your content simple enough for your users to understand and navigate and be sure to update it often. Install a blog, article directory or some other way for you to update your site frequently. Included your target keywords in your content.

Be sure to avoid a large amount of duplicate content (Content copied from another source) Enhance the user experience by offering content enriched with your knowledge of the subject of your website. Guest Bloggers are also another great way to get regular, fresh content.

04. Sitemap

Make sure you have a clean website navigation and you create a website XML sitemap that you can submit to the search engines. It’s nice to have a designed copy installed on your website.

Free site map generators include:


Website Analytics:,,, web – once generated, submit it through Google Webmaster Tools

05. Website Analytics.

Google Analytics are free and allow you to install code on your website that tracks your traffic and gives you insights into your website that help you with a more targed website marketing campaign.

Your server will also offer a limited amount of analytic data.

06. Images, Video and Branding

Who you are and your unique offers are what set you apart from your competition. Be sure you have a solid brand image and you support it with images, video and other opportunities to use your logo and name (Business cards, e-mail Signature, Social media profiles, print work, invoices, etc).

When using YouTube, be sure to brand your channel, write a unique description with your keywords and URL, add links to your other social media profites, and encourage participation.

07. Marketing

You have a great website, now you need traffic! By using your keyword strategy to drive targeted website traffic, you ned to build links to your website and support your organic rankings in the search engines for increased online visibility

You need a nice variety of text links, social media links, content embedded links and viral marketing links. Different amounts and variations will work best for your site/niche and these are many places to get best links.

08. Social Media

You can’t put all your eggs in one basket. By creating and managing social profiles for your company and brand, you allow people to find  you from other popular websites

Facebook, Twitter, YouTube, Flickr, LinkedIn, Google+, etc.

09. Benchmarking and Tracking

You should know where you are so you can track your progress. You should benchmark important variables such as keywords rankings, Google PR, MozRank, number of indexed pages, number of indexed links and traffic stats in Google Analytics.

10. Hiring a Professional for Help

An SEO Consultant who manages your marketing can set goals, benchmarks and track your analytics and marketing performance metrics to ensure you have a solid marketing strategy that converts.

At Don Hesh SEO and Digital Marketing, We provide the most comprehensive SEO solutions. Click Here to contact us.


Why is Good SEO Expensive?

Most of my new clients keep asking me, Why is Good SEO expensive? Are you guys need to buy expensive SEO software, Can you do a cheap SEO package for me?. Here we go, these are the reasons, why search engine optimisation is expensive. It takes TIME.  So much time. simply TIME = MONEY.

  • Search is a zero sum game. If you rank better, someone else ranks worse.
  • Competitors aggressively reinvest profits, if you invest less than they do, you need a better strategy to catch up.
  • Even if you invest the same amount as the current leader, you still need a better strategy to catch up with their lead.


  • Each keyword is unique. Some keywords are localized, others have e – commerce ads, and others have bigger AdWords adas.
  • The potential return of organic search depends on the layout of the result page.
  • Some variables are hard to influence without money. On a keyword like “car insurance” some of the largest advertisers might spend nearly $1 billion a year on marketing. That drives brand – related searches & improves user engagement, which Google counts as a signal of quality.


  • Great SEO plans for the future. Google has done many large updates that millions of websites
  • If you ride too close to the limits, then you are more likely to eventually get hit.
  • Ex-post-facto issues. Things that might be considered fine today might not be considered fine many years down the road. Clean up costs can be substantial. In many case the cost of cleaning up a penalty is far greater than the cost of starting over building from scratch.


  • Stretching small budgets requires short cuts. Those short cuts often mean riding close to the limits, which can work great in the short – term but at great risk in the long-term.
  • Factory lines lead to trouble. The more an SEO process is scaled the more it is likely to be factory line styled. And that makes it more likely to have footprints.
  • If & when any particular site gets hit, many such sites will get hit at the same time.


  • Google holds back performance data.
  • For a decade search engines provided keywords in their referrers. Over the past couple years Google has held back more and more organic search data.
  • Google provides that same data to advertisers. If you can afford AdWords, you get much better performance data.
  • Performance can be lumpy. Due to opaque algorithms & large algorithmic updates, it can be hard to predict the precise impact of any specific change, especially far out into the future, when the algorithms will be significantly different.

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SEO Starter Guide and Feed the Bot

These days many traditional and new marketing guys are trying to learn SEO (Search Engine Optimization).  Most people ask me how I got to know all these SEO secrets.   First things first, There are no secrets in SEO, It’s all about update your knowledge when Google algorithm changes. My first advice is downloading Googles Search Engine Optimization Starter Guide. Google always update this SEO starter guide.   This is the table of content of the Google SEO starter guide.

SEO Basics

Create unique, accurate page titles

Make use of the “description” meta tag

Improving Site Structure

Improve the structure of your URLs

Make your site easier to navigate

Optimizing Content

Offer quality content and services

Write better anchor text

Optimize your use of images

Use heading tags appropriately

Dealing with Crawlers

Make effective use of robots.txt

Be aware of rel=”nofollow” for links

SEO for Mobile Phones

Notify Google of mobile sites

Guide mobile users accurately

Promotions and Analysis

Promote your website in the right ways

This book comes with small but very useful Tips. Here are some of my favorites

  • For navigation, the focus should be on simplicity and ease of use!
  • Improving content and services should be a priority, regardless of the type of website!
  • Both users and search engines like anchor text that is easy to understand!
  • Learn how to optimize images on your site!
  • Make sure your mobile site is properly recognized by Google so that searchers can find it.
  • If you think reading is not for you. Use this is the Single and most comprehensive tool to see your website is following Google Webmaster guidelines or not.

Social Signals and it’s impact for SEO and Search engine rankings in 2014 – infographic

So what are these social signals? If you are  a SEO consultant or someone in SEO game, by now, you should have realised the significance of Social Signals for SEO.

Social signal are simply the links from social websites. However not all social websites are counted as bases for  Social signals. If you create a link from Digg or similar Social bookmarking sites, those links are counted as back links. Therefore here are the list of powerful social signals can be help to improve your rankings. However Google keep saying they never give any advantage for links coming from social sites.

What are the social Signals. 

  • Facebook shares
  • Facebook Likes
  • Tweets
  • Re-Tweets
  • Google Plus Likes
  • Google Plus Shares.
  • + Links form other popular Social networking Sites

Below Infographic is a great proof and detailed guide to Social Signals and it’s impact for the SEO in 2014.

How Social Signals Impact Search Engine Rankings

Courtesy of: Quick Sprout

Pros and Cons of Social Signals


  • Fastest way to get your Google page rank and Higher search traffic.
  • No need to spend big money, as long as you produce good content.


  • It is a temporary solution, You will loose your ranking as soon as your website stop getting social signals. Therefore you have to keep pumping Social Signals to your site.

Tip! Be careful, always use the correct way of sharing your content on Social networks. There are so many ways you can generate traffic from social networks. Using Facebook Ads can be a more effective and white hat method to get signals from social sites. There are some other ways too, But I’m not going to mention them here. As sooner or later Google will track Signals coming from Bots and penalised websites soon.


Five SEO Techniques That Are Going to knock down Your Site

As the Google programmers continue to become more and more leery to the clever keyword usage that give SEO experts an edge on those rankings, it becomes more difficult to trick the system. Many common techniques that seem legitimate might actually be hurting your website’s exposure. Here are a few SEO tips to help you to get yourself back at the top of those search engine rankings.

Overuse of Guest Bloggers

Nothing will fuck up your rankings faster than putting all of your eggs into the guest bloggers basket. When SEO consultants began advising that keywords should be used here as often as possible, many websites began to spam their blogs with phony posts stuffed with keywords. Needless to say, when Google caught on, it began to highly scrutinise guest blogs in their algorithm.

Content is your most important tool

While links may be of great benefit to acquiring hits for your site, it is important to remember that your content is what the Google algorithm weighs most heavily in its rankings. Many studies have shown that link backing is, in the long term, mathematically inefficient at generating a high DA score.

Keyword stuffing

This one should be obvious. It seems that many beginner web page designers are still making the oldest mistake in the SEO book. The best way to use keywords in your content is to distribute them evenly and make sure that they are relevant to the content that is surrounding them. For example, you wouldn’t want to repeatedly use the phrase “deep sea diving” on a page that is about how to cook a steak.

Links Are Complex

When it comes to links and how Google uses them to determine your websites relevance with respect to other websites, the thing to keep in mind is that the quality is always more important than quantity. Consider the traffic source of the links that connect to your site and how the SEO quality of those sites fares with respect to yours. If you find that you have dead links or links from sites with little traffic, they may be hurting you more than they are helping.

Don’t Use Optimised Anchors

Hold on a minute, what are optimised anchors? The idea behind optimised anchors is that you can post a link to another one of your pages that utilises its own set of keywords that are then shared with your host page. Google does not incorporate anchored text into its algorithm.


How does Google AdWords Auction work – infographic

how does google adwords work
how does google adwords work

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