Google’s “Follow” feature, which builds on its social and knowledge graph integration, is starting to shape how people engage with content in 2025. It allows users to follow specific brands or individuals directly in search—and that could open new doors for visibility and engagement. If used strategically, it might become a valuable piece of your SEO toolkit.
Table of Contents
- What Is Google’s “Follow” Feature?
- How It Affects Search Rankings
- How to Optimize Your Site for Google Follow
- Leveraging Social Media for SEO Growth
What Is Google’s “Follow” Feature?
The “Follow” feature allows users to track updates from specific entities (brands, websites, public figures). When users follow a site, it can lead to more visibility and better engagement on SERPs.
How It Affects Search Rankings
By allowing users to follow content from your site, Google interprets this as a signal of relevance and user engagement. It could potentially lead to higher rankings due to an increased focus on your site in future searches.
How to Optimize Your Site for Google Follow
- Encourage User Engagement: Build a community around your brand through forums, comments, and social interactions.
- Create High-Quality, Shareable Content: Craft content that invites users to follow your site for updates.
- Leverage Structured Data: Use schema to mark up your entity information and encourage followers.
Leveraging Social Media for SEO Growth
- Cross-Promote Content: Encourage users to follow you on Google as well as other platforms like Twitter and Instagram.
- Be Consistent: Regular updates on your Google “Follow” profile increase the likelihood of engagement and interaction.
FAQs
How can I tell if my site is getting followed?
Check Google Search Console and monitor the engagement signals and visibility of your brand.
Does following a website directly affect its SEO?
Yes, it signals relevance and encourages further interaction, which Google may factor into rankings.
Conclusion
Google’s “Follow” feature is an emerging SEO factor that businesses should leverage to increase visibility and engagement. By focusing on user interaction and content relevance, you can benefit from this new ranking signal.
About Don Hesh SEO
Don Hesh SEO is a leading SEO consultant and Google Ads consultant dedicated to helping businesses enhance their online presence and drive organic traffic. Our expertise in AI-driven SEO strategies ensures that your business stays ahead of the competition. Partner with SEO Sydney to leverage the latest AI technologies and achieve your SE
