Why Google’s Algorithm Is Becoming More “Human-Like”

Search has changed. Not just in how results are displayed, but in how Google decides what to show you in the first place. Over the last few years, we’ve seen a clear shift: Google’s algorithm is no longer just about keywords and backlinks—it’s about understanding what people actually mean, want, and trust. In other words, Google is becoming more human.

For SEOs and businesses, this means moving away from rigid, formulaic optimisation and leaning into authenticity, expertise, and content that feels natural to read. In this article, we’ll look at why Google’s algorithm is evolving in this direction, how it impacts your website, and what you can do to keep your SEO strategy aligned.

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Table of Contents

1. What Does a “Human-Like” Algorithm Mean?
2. Key Updates That Reflect Google’s Shift
3. How This Affects SEO Tactics
4. How to Optimise for a More Human Algorithm
5. FAQs
6. Conclusion